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Cambridgeshire parents urged to ‘be food smart’ in new Public Health England campaign – Cambridge News

Children in England consume more than 11g of sugar at breakfast time alone #8211; almost three sugar cubes.

Dr Jo Broadbent, deputy director of health and wellbeing at PHE East of England, said: “The latest child obesity figures for the East of England show just how important it is for families to know what they are putting on their plates.

Away from the breakfast table, children are also consuming too much sugar, salt and unhealthy fat (saturated) which are found in items such as confectionery, biscuits, muffins, pastries and soft drinks, which all contribute to an unhealthy diet.

The free app helps and encourages families to choose healthier options and works by scanning the barcode of products allowing parents to compare brands, and features food detective activities for children and mini missions the whole family can enjoy.

But according to National Diet and Nutrition Survey, by the end of the day children consume more than three times these recommendations.

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