The world famous store has a flagship branch in Regent Street and smaller shops in the Bullring in Birmingham and in Manchester.
The link up with Selfridges puts the brand on the rails alongside other premium labels.
His clothes are already worn by everyone from Scott Disick to Connor McGregor to Love Island winner Kem but now Cheltenham designer Ash White has hit another achievement with his brand Hera.
Ash now employs his brother and his best friend to help run the company, which is still based in Cheltenham. Popular with celebs and reality stars alike Hera is now a growing brand with recent lines selling out.
Ash, who released a womenswear line earlier this year, made the announcement on Instgram saying: