The Dolly Babe range, featuring a heart print detail, has been withdrawn from the website and the firm said it is removing the name from in-store products.
Returned my daughters yesterday after noticing the name on the box. Expect better @clarksshoes
It said it had removed the shoe from sale online “following customer feedback regarding the name” and added it is currently working to remove the name from remaining in-store stock.
— Nick Cunningham (@R1verRat) August 13, 2017
It added: “We are working hard to ensure our ranges reflect our gender neutral ethos and we apologise for any unintended offence caused.”
Laura Waddell, a publishing manager at HarperCollins, tweeted: “Clarks have named range of girls’ school shoes ‘Dolly Babe’ while the boys’ equivalent is called ‘Leader’. Out of touch, sexist amp; insulting.”
Clarks released a statement saying the Dolly Babe range is “an old and discontinued line, with only remaining stock being sold through our stores”.