One of the key messages of the campaign is that the region is ‘open for business’, which is a part of a five-year plan for the area covering 2017-2022 and called Shaping Worcestershire’s Future.
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The marketing and comms programme is set to run from November to June 2019, and will include a series of press releases and case studies, as well as social media activity and round table discussions.
Other business programmes in the region include rural-focused schemes, and opportunities in innovation and low-carbon ideas.
The campaign will promote the support available for businesses, including a range of workshops, grants and technical expertise, which are funded from the European Regional Development Fund, as well as county and district councils.
#8220;Building on the success of previous campaigns, the programme will be developed around the council#8217;s #8216;Open for Business#8217; strategy and wider #8216;World Class Worcestershire#8217; messaging.#8221;
Worcestershire County Council is working with agency F8 Creates on the campaign, and O’Rafferty said: #8220;The agency will work alongside the in-house team to support the rollout of the programme.#8221;