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He changed his name to Mark I Love Spam Benson.
Local Authority / Name changes, 2016-17
Birmingham / 57
Coventry / 10
Dudley / 15
Sandwell / 16
Solihull / 7
Walsall / 10
Wolverhampton / 6
West Midlands / 121
If you want to announce your name change publicly, you can enrol it using the courts.
Other people chose to go by unusual names around Britain.